The Secret To Event Marketing Success
Companies strive to get the most out of their live events and the time and money that they put into them. Not only is there a purpose for hosting these events, there is a goal that needs to be achieved at the end. The secret to event marketing will boost sales, drive consumer demand and boost your reputable reports. Let’s dive right into what is event marketing and the types of events that are right for your company or brand.
What Is Event Marketing
Event marketing is an in person interaction used by companies in order to promote a service, product or brand. Marketers have specific goals and host events or attend exhibits to reach that. A few goals may include to:
- Boost sales in the company
- Drive consumer demand
- Network
- Lead generation
Marketing events is a huge component of making a brand, service or product successful. Without getting the brand in front of a live audience there is no experience. It is vital to keep a goal of how many events you want to accomplish within a year. Keep in mind to explore your event budget as well so you are not getting ahead of yourself. Depending on what goal the company is trying to reach there are different approaches as to what type of events are going to be marketed. The different type of events will each have their own secret or approach in order to make it successful.
What Type of Event Is Right For Your Brand
There are many different approaches to event marketing that you can take in order to make it successful. In 2018, there are specific event approaches that are trending. According to Attendease, the number 1 event marketing trend is to
“focus on event experiences instead of things.” -Attendease. What they mean by this is the more eye catching and exciting the experience is for the audience, the more it will be a successful event.
Host your own event:
To host a successful event you are going to want to start the planning process months in advance. Write down goals that you want to achieve during the event. Be aware of the time of year an event is going to be around. This can steer a company in the right direction by achieving your goal attracting enough audience to create a buzz. There are different types of events you can host.
If you are hosting a corporate event there will be a specific audience you will want to invite. Keep it extremely professional from the decor to the required dress code. To have a successful corporate event determine your purpose, set a mood/ tone for your audience, manage your budget, and create buzz through social media or other outlets.
- Themed Events
Depending on your product, brand or service you may want to have more fun with your event. It can be refreshing for companies to host events with a new approach. Speaking in terms of experience if your goal is to give your audience the wow factor host a themed event. If you are planning a party around Halloween play off of that. When advertising your event give your audience the opportunity to dress up or have a photo booth there to make it memorable while capturing leads or networking with business partners. Keep in mind to hire live talent to bring your party to life.
- Seminars or Conferences
The sole purpose of seminars and conferences is to educate a targeted audience to provide them with relevant information. These type of events are typically all in one location and have multiple speakers. If you have a company that aims to educate and inform, you may want to speak at a seminar. Make sure to rehearse your set as it could be up to 45 minutes of captivating your audience and holding their attention. Conferences on the other hand will usually have multiple sessions focusing on different topics, interests, skill level and position or roles. Conference tend to occur over the span of a couple days with break out sessions. This takes a great deal of planning in order to make it successful. Your audience will be there to learn so direct your focus on doing just that.
- Company Parties
Company parties are great to host when getting your associate’s or employees together. You may want to host a company party in order to build a strong relationship and bond between your team. This will give them the opportunity to take a step out of the mundane everyday routine of working around the clock and bring everyone together in a more laid back environment. Hire freelance artists to assist with food, passing out drinks or even controlling the music.
- Trade Shows
You can exhibit at a trade show to generate more leads and educate a large audience on your brand, product or service. This is a successful approach to event marketing
especially if you plan and execute it strategically. Hire freelance promotional models
from online web platforms such as Castango.com in order to save time and money. Promotional talent will make your experience as a company less stressful by educating your audience on your product or service as you are busy talking to potential clients. Learn further as to
how to generate more leads by reading this informative blog.
Attend An Exhibit
Attending an exhibit is a great approach to event marketing. If your budget doesn’t include having your own booth at a trade show this year, aim to attend one. You will be surprised how many ways you can network, run into colleagues in the business industry and pass out your own material for possible clients. Attending exhibits is also a great way to scope out how to approach your own booth for next year. Make notes and observe how other companies put together your booth and start planning how to make yours as exciting and different as possible.
Network At Mixers
In the business industry take advantage of mixers. Around specific times of the year especially when trade shows are booming, mixers are a big hit. You can either host your own mixer or attend one. You will have the opportunity to network with other like minded industry personnel. To be successful at a mixer keep notes and take down any spur of the moment ideas you may have and keep any flyers or business cards organized.
Hire a freelance professional to come with you to be your wingman. It can become easy to forget who gave you what business card. They can also assist you in lead capturing if people are interested in your company.
All of these approaches need to be strategically planned out for event marketing to be successful. Hiring live talent and freelance professionals is vital. Keep in mind
that Castango.com is not an agency but an online job marketplace connecting live
talent with companies to make the hiring process successful. Event marketing doesn’t just end there. Depending on the type of event you are hosting, your approach and how to advertise your event can make or break a successful experience. Revisit the many secrets as to how to make your event marketing a success.
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