Technology has become a driving force for CES in different categories and marketplaces. This has put a demand on specific talent and what their roles are for the companies behind the magic. The different titles and jobs of trade show talent can be confusing to understand. 

Making sure that companies are aware of online marketplaces such as Castango.com are available to make the hiring process seamless and less stressful is vital to the hiring process. Castango gives a straightforward description for each talent including their job history, industry expertise, statistics, bio and even headshots to give companies a visual. Hiring the right talent all breaks down to their job description, responsibilities and what the company needs them to accomplish..

Brand Ambassadors:

A brand ambassador is hired by a company to promote the product or services to its entirety. They embody the brand and provide product knowledge regarding the invention. Typically, brand ambassadors have a more corporate identity in appearance, demeanor, values and ethics. They must be energetic and ready to promote the company. They must be extremely knowledgeable about the ins and outs of the brand’s product or service.

Spokesmodels:

A spokesmodel is a well spoken model who has strong communication skills and are commonly seen in commercials, on the trade show floor or in print campaigns. They are hired to not only looks the part, but also to recite product knowledgeable for a product, brand or service. They must be articulate and present very well on camera or before and audience. A vibrant personality is a requirement.

Product Specialists:

A product specialist is responsible for knowing the specifications, technical development, and functions of a product. Not only are they extremely knowledgeable in answering questions and giving information, they also have the ability to train vendors, customers or associates. Attractive and articulate, they typically represent automotive and electronic companies.

Promotional Models:

Promotional models are hired to drive consumer demand for a brand, service or product by interacting with potential clients directly. They must be charismatic and personable and mostly represent sports, entertainment and liquor brands. They typically are hired to hand out promotional products or materials and engage with a high volume of people on a day to day basis.

Narrators:

Narrators are typically known to present a rehearsed speech about a product of service in front of a live audience. They must be articulate, intelligent, have professional stage presence and are well spoken. They must have the ability to engage in a live audience and hold their attention for a specific amount of time. Narrators are of high demand at the Consumer Electronics Show.

Crowd Gatherers:

Crowd gatherers are hired to increase booth traffic and are unique individuals. With their prestigious personalities they must be enthusiastic, charismatic and energetic. They may also have the responsibility of scanning badges, passing out promotional products or literature to attendees, and bringing attention to specific products. Product demonstrations are everywhere at CES and crowd gatherers have the responsibility to pull a crowd for narrators throughout the day.  

All of the talent above are commonly hired to demonstrate a specific product at CES. They all should embody extensive knowledge and understand the use of a product in depth. All of the future talent at this trade show need to be engaging, entertaining and able to command an audience.