A company’s team puts blood sweat and tears to get their product or service seen in a more dynamic way to generate more clientele. While the hunt has become less complicated over time, finding people to represent a company’s brand is vital to this marketing approach. Utilize online web platforms to find the perfect solution for you. Once you have found the perfect unique person to represent your hard work you will realize how important it is. Let’s explore the importance, reason, and solution to finding real people in order to put a face to your brand.

Why put a real face to your brand?

Depending on your brand and what you have to offer you may use several different marketing approaches. From trade shows to commercials, influencer and print campaigns you may think you have touched on every level of the marketing spectrum, but you could be missing one thing. Putting a real face to your brand elevates the authenticity and connection with your product or service. Talent such as brand ambassadors, models, influencers, product specialists or even spokesmodels can bring your brand to life. 

Knowing the difference between the talent options is vital; educate yourself thoroughly so you know who to hire for what project or event. 

If you are hiring talent for a trade show, cast a promotional model, brand ambassador or even a product specialist to engage with your audience and share real life case studies. If you are launching a new ecommerce website – hiring models and influencers will really help increase brand visibility and traction online for your product or service.  

When it comes to hiring for corporate events, product specialists and hostesses can help engage with your guests to really make an impact and generate more leads.  Set your standards high, when looking for talent. Finding the right fit is critical to your success. Casting real talent with a specific background to reach your desired demographic can help improve your connection with your end users. For instance, a company may be launching a new product that helps you see better while you read in bed.  Hiring a baby boomer who likes to read may be a good option to appear in the ad campaigns and also become a brand ambassador in stores or live events. If a fitness company is launching a new protein shake, they may want to find someone who loves to work out, as well as have an instagram following on their page. What is your age demographic? Are you looking to target millennials? What type of crowd are you aiming to attract? These questions will really aid you in your search for the perfect talent to represent your brand.

The reason to hire the right talent

Hiring professional talent is always the way to go.  Cutting corners can be costly. Although it’s natural to be conscious of your marketing budget and bottom line, you want to be sure to get the most out of your projects and events.  Companies who hire employees to appear in their campaigns may save time and money, but can face legal liabilities if things go wrong. Let’s say an employee is let go or quits and no longer wants to appear in the campaign of the company?  This can be a nerve wracking situation years after a costly campaign is said and done.

Casting real people 

Finding a real person who fits the demographic and resembles a “real employee” is a safer alternative. This does not mean you must hire someone who is an A- list actor or model,  just someone who has industry expertise, is truly interested in the project and will do a great job. The best way to create a buzz is to bring a fresh face on board. Great talent is being sought out everywhere. Your audience is going to respond more to a real face that resonates with the brand.

 You can find this type of talent online at Castango.com, an online job marketplace for models and talent nationwide. Unlike traditional agencies which charge high fees, 

Castango is considered the future of casting utilizing technology to provide an organic match for your brand.  From models to actors, brand ambassadors and promotional talent, Castango has it all, becoming a new and innovative way to put a face to your brand.

The solution

If you are launching a product or service, attending a trade show, shooting a commercial or digital campaign put a real face to your brand.  Say goodbye to struggling with pricey talent agencies that don’t give you the freedom to hire the talent you know will be best fit for your brand. Casting talent has evolved over time and the plethora of options you have are all at your fingertips. You can start your search based on region, skill set, industry expertise, look, type and even language.  

One of the biggest issues in the industry is finding great talent. Connecting with consumers has become more complex and may require multiple touches. Castango streamlines the process and connects companies direct with thousands of talent looking for work nationwide. Put a real face to your product, brand, or service and watch how effective this marketing approach truly is. 

Hiring the perfect talent can be as easy as 1, 2, 3. Boost your business, generate more leads and create a personal relationship with more of your future clients.