How To Win More Traffic At Your Trade Show Booth
We all get it. Being an exhibitor means a costly investment. From paying for the exhibit space, salaries for in-house staff, display decoration cost, to the expense of traveling, food and lodging, I’m sure you want a great return on your exhibiting investment. But it all comes down to how much traffic you can get at your booth. Here are some secret weapons to help you generate more traffic and make your money worthwhile at any trade show event or convention.
Hire The Right Trade Show Talent
Castango believes it’s time to say, “Goodbye Booth Babes, hello Booth Brains!” A professional booth staff really represents your brand and how your company operates. The time of companies looking for hostess on Craigslist with the “big sets” has passed. Nowadays, “skill sets” are what companies value the most when hiring trade show talent. Experienced trade show talent that are worth hiring on
Castango know who to ask questions to, how to keep asking, and who’s next. Castango.com provides all types of trade show talent you need nationwide hassle free!
Crowd Gatherer
Let’s face it, your in-house staff or representatives will struggle to put themselves out there and maintain that energy level to take constant rejections from the crowd. You need crowd gatherers with great social skills and attitudes. If you are on a budget, you can leave your company representatives at home and make the best of your money by setting a rate and hire a short-term crowd gatherer on Castango to help with your upcoming show professionally.
Booth Hostess
Every attendee likes free giveaways. To make your booth stand out, you will need to have creative practical swag and professional booth hostesses. Why not produce some cute giveaways with your logo that people want to keep and share pictures on social media? Try to make the swag related to family or children, even pets. It helps create more buzz after the event and brings extra free exposure for your brand online. A great booth host or hostess can assist you with giving away the swag, greeting and showing guests to the right demo areas. They can put on your bright-colored company T-shirt and help with scanning badges and keeping the stand tidy throughout the day. Hire the best booth hostess on Castango today!
Product Specialist
With a little training session provided before the show, a product specialist will quickly learn about your products and brand culture. Experienced product specialists are great to interact with your attendees and assist in sales by generating leads and writing orders. Put your products in the hands of potential clients and give them a memorable experience, making more impact than a plain sales pitch. Search and book our amazing product specialists on Castango for your next trade show!
Presenter / Spokesmodel
To best sell your products or services, why not hire a presenter or a spokesmodel to help you speak about what your company has to offer. They can gather contact info and hand out materials during each short presentation. Also, always remember to display the time sheet at the booth so that the crowds will know when the next demo will begin. Book a professional presenter and spokesmodel on Castango now!
Create A Booth Oasis
Among all the noise and crowds, your booths vibe can stand out from the rest if you create a practical and restful atmosphere by providing a charging station and a free WiFi HotSpot on the show floor.
Become The Charging Station
It’s shocking how much traffic a charging station can attract at a trade show or convention. “Upgrade” the traditional charging station to an exclusive oasis where you can advertise and also gather info from potential clients. Grasp the opportunity by placing a little video demo and survey customers on what they came to find at the trade show. Normally, to set up a charging station, you will need a table, a couple stools, and several power strips to allow the charging of many devices at the same time. To help “recharging” and keep attendees at your oasis, try offering some fresh healthy juices and foods.
Provide A WiFi HotSpot For Free
If you have a broadband connection at your booth, why not share your internet access with guests by turning your Laptop/PC into a WiFi HotSpot. This process costs nothing if you do it right.
For Mac users:
Step 1: Open “System Preferences”.
Step 2: Open “Sharing”, in “Internet and Wireless Section”.
Step 3: Select “Internet Connection”
Step 4: Tick “Wifi Option”
Step 5: Then click “Wifi Options” and set the Password.
Step 6: Then Tick “Internet Sharing” on the left side.
For Windows users:
Step 1: On the main Settings page, click “Network & Internet”.
Step 2: On the Network & Internet page, on the left-hand side, click “Mobile hotspot.”
Step 3: On the right-hand side, turn on the “Share my Internet connection with other devices” switch.
Step 4: If you want something other than the default network name and password, click the “Edit” button.
Step 5: In the Edit window, type a HotSpot name and password you want to use and then click “OK.”
If you can’t get the built-in Wi-Fi hotspot working, check out the Connectify Hotspot instead.
Plan An Off-site Event
To best connect and network with your hot leads, consider getting a sponsorship and plan an off-site event or party between the main showtimes. It will make the guests feel special and stimulate their desire to see more new products you have to offer. If you have the budget to transport the guests from their hotels to the event location, make sure you assign a talent to the vehicle where he or she can have quiet conversations with the prospects. Who doesn’t want some extended one-on-one pitch
time? Castango has the best freelance atmosphere models, brand ambassadors,
live event emcees, comedians and performers you can hire for all short-term needs.
Sign up and book on Castango.com now to ensure the success of your next show!
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