How To Thrive As A Spokesmodel
Many companies have realized the importance of hiring a face to represent their brands and speak with the media. However, it takes a lot of effort to succeed as a spokesmodel. To really get your point across in a way that can build lasting impressions and relationships, you need to convince companies and their target audience that you are a great KOL (key opinion leader) for them now and in the future.
What Is A Spokesmodel
A spokesmodel is a model or performing talent that is hired to present and speak on behalf of companies in their marketing or advertising campaigns, trade shows and promotional events.
Spokesmodels can be fashion models, fitness models,
product models, actors, host, singers, dancers or comedians etc., but you need to be confident and comfortable speaking in public as well as to cameras. If you want to thrive at this type of modeling, you must be a fast learner who can showcase products, services or other offerings intelligently in order to help add value to organizations by improving sales and leads.
Types Of Spokesmodels
On-Camera: Spokesmodels represent companies and brands by being in print campaigns, commercials or on radio. The term of spokesmodel can vary, please refer to our previous blog to learn more about the
Differences Between Brand Ambassadors, Promotional Models & Spokesmodels.
Live Events: As the face of the brand at an event, a spokesmodel is hired to give a voice to the product or service, gaining immediate recognition for the company. If the individual is a well-known influencer, he or she can gain instant trust from target audiences at any live event. Spokesmodels improve the atmosphere and have positive effects at an offline marketing campaign.
Trade Show: Trade show or convention models are hired for trade show events for their engaging personality and brains (not just looks). You are not an employee of the organization but your professionalism can make attendees believe that you are. A spokesmodels is hired specifically to demonstrate the functionality or features of a product or service. You will need to learn fast and master the core information (after a short training) to help showcase merchandise and explain the benefits to the masses.
The Best Place To Find Work As A Spokesmodel
If you are interested in becoming a spokesmodel, you can actually
sign up on Castango.com and set up your exclusive talent portfolio for free instead of contacting modeling agencies! You can add your skills, select industry expertise and
fill out your stats info. As we all know, good headshots and bio descriptions are vital and can lead to many job opportunities. Be prepared to upload your best photos, and
remember, sometimes quality is over quantity. Here is an example of a professional spokesmodel profile. In order to attract companies that are seeking a well-spoken spokesmodel, you can also upgrade easily and upload a video of yourself speaking.
Castango job alerts always help you be aware of different job opportunities in your area. Once you complete a job, you can upload event photos and good reviews can lead you to more future print, video and digital campaigns or commercial advertising opportunities. Being a successful spokesmodel can help you represent and associate with many big brand names. If you dream to work in the entertainment industry and develop a television & film career, being a spokesmodel is perfect for you because it
adds to your resume and increases your network. All it takes is to act now and not let
opportunities slip away. Join Castango today for free and start building up more work experience!
Any questions? Please feel free to reach out to our live support or email us at
support@castango.com. Don’t forget to follow us @castangoinc and subscribe to our
youtube channel for news, updates and more!
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