How to Shoot A Company Product or Video Remotely
Content is king in this day and age. With a large percentage of advertising online, companies are implementing digital marketing strategies to increase business opportunities. Marketing your product or service in a unique way is what will make your business stand out from the rest. Whether it’s a catalog, promotional video, social media marketing campaign, or the like, quality images and video are fundamental to success. However, producing these shoots can be a hassle. Finding a photographer, videographer, model or talent can be time consuming and inefficient. We are going to share with you a proven way to produce amazing content without leaving your office or home.
Remote Talent
There are millions of models and talent in the US alone who are looking for work. This talent is often looking for freelance job opportunities utilizing their skills as an actor, model or talent. Now, with technology you can search, hire and book this talent online to star in your marketing content. And what’s even better is that you can hire this very talent to shoot the project as well. Yes, with the invention of the iphone more and more people have become tech savvy photographers & have the skills to take quality, high resolution photos and video.
How it Works
You must define your project & budget. What is it that you are looking to accomplish? Is it a product photo for your website, amazon or etsy account? Is it a scripted promotional video for a product or service? Is it a company testimonial or video announcement? Each project is unique and priced differently based on the number of images, video, exposure, length of time and other details. You need to think through every detail possible and put it on paper. Once you have a clear project defined the next step will be casting your talent.
Casting Talent
Casting talent is easy. Once you have a clear idea of what your project entails you can narrow in on the type of person & demographic you are trying to reach. This could be a local or nationwide search, depending on what you are looking for. If you are marketing a BBQ Restaurant you might want to look in the south for country loving talent. If it’s a swimwear brand you might want to find someone who lives near the coasts & can shoot by the beach. If it’s a technology company, you might want to find someone in a city like or office environment. Having a clear type of talent will make the process much more efficient.
Post A Job
Your next step is to post this job opportunity online for talent to apply on sites such as Castango. You can receive submissions or manually search for your desired talent utilizing advanced search engines to contact them directly online. The key here is to clarify exactly what the job entails including the job description, dates, location, expertise as well as rates. The rate will be very important because the quality of talent will be based on what you can afford to pay. Unlike traditional agencies, you set the rate so there is more flexibility in terms of budget. Once the job is posted you can review talent profiles with photos and video that showcase their skill set and experience.
You can communicate directly with talent online to confirm their availability and understanding of the project. Typically there is a 5-10 day window to get the shoot completed, but this entirely depends on your need for the finished product. If your shoot requires a product, script or additional items you must account for the time it will take to prepare and ship these items to the talent. If shipping a product is necessary and you need the product back, you must provide a self addressed label with prepaid postage and handling. Things you will need to communicate with the talent include. The concept, the location, number of photos/video needed, time frame, script, product or service, and any additional notes.
Content Licensing Rights
Legalities are important when working with talent. You want to be sure that the talent signs a waiver giving you the rights to use or repurpose the photos or footage in perpetuity. This is pretty straightforward as long as the usage is agreed upon prior to the booking. Talent does not want any surprises so getting this squared away before the talent is hired is important and will provide a seamless process.
You can communicate directly with talent online to confirm their availability and understanding of the project. Typically there is a 5-10 day window to get the shoot completed, but this entirely depends on your need for the finished product. If your shoot requires a product, script or additional items you must account for the time it will take to prepare and ship these items to the talent. If shipping a product is necessary and you need the product back, you must provide a self addressed label with prepaid postage and handling. Things you will need to communicate with the talent include. The concept, the location, number of photos/video needed, time frame, script, product or service, and any additional notes.
Payment
Once you have confirmed your talents availability and understanding of the project you will need to hire the talent online by simply clicking a button and providing a credit card. This will secure the talent and let them know you are ready and serious about the job. Funds sit in escrow until the job is completed and a success. The talent will then get to work and provide the footage you have requested in the time frame you have designated. As mentioned it is typically a 5-10 day turnaround based on the project. The sooner you can plan for a project the better. Once the job is complete you can have the footage shared with you via Dropbox or Google Drive. You are then able to use it as you wish for all of your marketing glory.
You can communicate directly with talent online to confirm their availability and understanding of the project. Typically there is a 5-10 day window to get the shoot completed, but this entirely depends on your need for the finished product. If your shoot requires a product, script or additional items you must account for the time it will take to prepare and ship these items to the talent. If shipping a product is necessary and you need the product back, you must provide a self addressed label with prepaid postage and handling. Things you will need to communicate with the talent include. The concept, the location, number of photos/video needed, time frame, script, product or service, and any additional notes.
Photos and video content with professional talent can be used in so many ways and really help your company succeed. People are looking for relatable campaigns and you can now get this done at a fraction of the cost of a traditional advertising agency. There is no time like the present to build your marketing content without having to leave your office or home. Hire remote talent to shoot your project
or campaign today. To learn more contact 800-778-8790 or visit: Castango.com to get started and post a job for free.
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