New marketing strategies have been discovered over the years as companies and businesses started utilizing live talent to attract future clients to their product or services. 

From e-learning videos to micro-influencer campaigns, companies are getting creative in order to bring more value as well as clients to their business. Freelance talent has evolved over the years and statistically have proven high success 

rates when used to generate new leads. Influencers are being hired to raise more awareness and reach a different demographic for companies to become more successful. Become educated on what a micro-fluencer is,how to utilize it in a campaign and where to find the talent to hire. The main goal is always to expand your business and satisfy your customers while keeping them interested. Let’s learn what a successful micro-influencer campaign consists of.

What is a micro-influencer campaign?

Social media can be a genius way to market your company. The micro-influencer campaign technique is a newer concept that has taken social media by storm, bringing success to many businesses. It is along the lines as the same idea as 

social media influencer marketing, but on a smaller scale. Essentially, a brand would partner up with individuals with not as many followings as typical influencers, in order to promote more visual posts rather than sponsored ads. Rather than hiring celebrities, public figures or experts in the social media field, micro-influencers are your typical social media users. They may not have millions of followers, but they reach an entirely new demographic of audience. Even though their followers are modest in numbers, usually thousands or ten-thousands, their goal is to hype up and engage their audiences. By frequently sharing social media content such as things they are interested in, their audience will follow them because of similar interests. This strategy has been tested and proven to work for products or services. Believe it or not, 82% of surveyed consumers stated that they were more likely to purchase something a micro-influencer recommended over an ad or social media celebrity. It may seem confusing at first hiring someone with fewer followers than you may have, but there are several reasons why micro-influencers will bring more brand awareness than you could imagine. Micro-influencers:

• Less Expensive: If you are a start-up company or an established business trying out new marketing techniques, hiring a micro-influencer is a brilliant approach!
• More Authentic: The fact that micro-influencers are real people engaging with their audience on a daily basis brings more traction to their content.
• More Targeted Audiences: Micro-influencers have a higher conversion rate than celebrities or professional social media influencers who have millions of followers. Being more personable attracts more attention.
• Better Engagement: Just as mentioned above, micro-influencers are more likely to reply to comments, likes and messages rather than an established influencer with millions of followers. 

Understanding the value of micro-influencers will give you the courage to try this successful marketing technique! Fun fact: companies such as La Croix Sparkling Water, Stitch Fix, Kimpton Hotels and Hawaiian Department of Tourism all utilize micro-influencers. Hiring a micro-influencer is your first step to success. 

How to launch a successful campaign?

First, let’s talk about where to find micro-influencers. Castango.com is an online job marketplace that allows talent and companies to connect direct all in one place. While looking through hundreds of experienced talent on their Castango profile, you are able to see the number of followers for their social media with their Castango Factor! This will save you time and money rather than searching through social media websites themselves.  Once you have found the perfect micro-influencer, male or woman, for your company, you have many different strategies that you can implement. For example: if you sell clothing, look for a micro-influencer that has a passion for fashion and have them model your work. Once they post it to their social media and continue to be consistent at posting your content, the micro-influencer will begin to bring a large amount of brand awareness. Their followers will start to click on your links that are attached to the post and soon enough your businesses success rate will skyrocket. If you have a food truck or even a restaurant, hiring a micro-influencer with a passion for food will have the ability to take pictures of the food, taste it themselves and attract their audience on social media who also are foodies. The concept is quite simple, as well as successful. 

Putting trust into someone else’s hands to bring brand awareness is the leap of faith you must take. Micro-influencers are starting to take over and bring more success to businesses daily. 

Stay educated on the different types of digital marketing techniques and don’t hesitate while finding new innovative ways to raise brand awareness. Now you know what a micro-influencer is, how to implement them into your campaign and where to find the perfect influencer for you. Castango is your launchpad to finding the perfect micro-influencer and eventually create high success rates for your product or service. The main goal is always to expand your business and satisfy your customers while 

keeping them interested. No need to wait, visit Castango today, look through talents profile and check out how many followers they have. Keep in mind who their audience is, what your brand represents and what value their techniques have brought to the table. Take the leap of faith and visit Castango.com today to hire live talent in order to launch a successful micro-influencer campaign.