Whether you are an established company or a start-up company, finding new and innovative ways to market your product or service is crucial. From e-learning videos to digital marketing campaigns, there are a plethora of different ways to market your company and receive successful results. Mentioning digital marketing campaign, if you are not familiar with this marketing approach by the end of this blog you will be ready to start. We will touch on how to use digital marketing campaigns to your best advantage and lastly how to get the most success out of this marketing technique. 

What is a digital marketing campaign? 

While utilizing a marketing technique, such as a digital marketing campaign, your main goal is to attract your audience. Getting your product or service out there is going to be the focus. The intention is to use different ways to 

generate new leads and get your product or service seen. Here are some great digital marketing campaign ideas:

• Run a contest: Digital marketing is just that, marketing digitally. People love FREE. People love contests just to see if they win. Running a small contest through social media and utilizing live talent at the same time could truly be a great tool. Post a contest on Instagram with live talent announcing the exciting opportunity for future clients! Try having people who tag the most friends in the post get something free from your product or service. Anything that will get the attention of your audience through social media and personal contact will only bring your analytics as well as business up.
• Vlog: Vlogging has evolved over time from just being a fad to now being extremely popular for the consumers. Vlogs are just like blogs but using live talent in video form. 

“The average attention span of any millennial is approximately 8 seconds.” -SocialFactor 

Imagine that, the attention span of this generation is about 8 seconds. A video is going to be more successful if that is your targeted audience because millennials are more apt to watching a video rather than reading a lengthy article, pamphlet, blog, etc. Look more into vlogs and how you can hire live talent to put a face to your blogs as well as your company. 

• Utilize social media: When you are marketing digitally, always keep in mind how much time people spend scrolling through Facebook or Instagram for something to catch their eye. If it doesn’t, they scroll past. Keep your posts exciting and consistent. Make your post open for comments and conversations because that will absolutely boost your analytics as well. 

 “The millennial generation has been inadvertently trained to digest an extremely high frequency of information, but the volume of the information must be condensed. With platforms like Twitter that limit the character count, your average 20-something is used to getting information quickly and to the point.” -SocialFactor

That being said, the shorter and more exciting content you can create for your targeted audience the better. Create posts such as polls and questionnaires that will get your audience involved and participating. 

• Create a survey: Surveys are great because you can really get in touch with your targeted audience and see exactly what they are wanting. This is also great because it is a digital marketing technique that brings traffic to your company. People love surveys and questionnaires so why not make one about your product or service. See what your audience thinks you can improve or even better see how much they like about your company! Asking about age and location can give you insight as to where your future customers are from. 

There are many ways for companies to utilize digital marketing. All social media outlets are great tools to use when promoting your business and having a goal to generate new customers as well as leads. 

How to use digital marketing campaigns: There are many tips and tricks as to how to use digital marketing campaigns. From contests to promoting on social media, get creative with how to use this approach for your targeted audience. Remember who your audience is. If they are Millenials, using social media and live talent is your golden ticket. If your audience has a more corporate approach then creating surveys and interactive posts will keep you communicating with your audience and in return will turn into customers. Using Linkedin is a great tool to utilize as a company connecting to other companies and professional people. Depending on your product or service use your discretion as to what you post, what your vision is and what your 

ultimate goal may be. Utilize live talent to make your company more personable. 

Posting e-learning videos and vlogs will catch your audiences attention. The main goal is to catch their attention and make them continue to follow you to see what new features you will be creating. 

Your future customers and current customers love person to person contact. Videos, contests, creating incentives and making posts that are interactive will build the bridge to gaining their trust. Gaining your customers’ trust will result in success. If you are an established company you may be aware of the many marketing techniques, but utilizing digital marketing campaigns will take your business to another level. Always search for new and innovative ways to market your business. Keep in mind your audience and what will work for them. Now there is knowledge on the digital marketing campaign approach, how to use it and what will create 

successful results. If you are searching for live talent, Castango.com is an online job marketplace connecting talent with companies direct. You can view their skills, 

headshots, statistics, and ratings. Save time and money by using Castango’s platform and live talent to find exactly what you are looking for to take your business to another level.