How To Get Started In Liquor Promotions
Companies are seeking liquor promoters all over the US, even internationally. Liquor promotions are a quickly growing market for the freelance industry. Liquor promotional models are always needed to sample drinks and for events to promote a new or established liquor company. As a liquor promotional model you need to know the requirements, certifications and where to go in order to find freelance work. The demand is quite high for promotional models and the liquor industry could be the right for you!
What are liquor promotions?
Liquor promotions are a form of promoting a variety of alcoholic beverages for an existing company or a new brand. Keep in mind you must be 21 years or older to work in this industry. Depending on the event, you may be promoting beer, wine, or hard liquor. Many places are looking for promoters such as bars, restaurants, trade shows, liquor stores, or even private parties. It is important to always stay professional while working around liquor. Just like any other promotion, liquor promoters have a job to show customers what the liquor is by using your best customer service skills. Keeping a smile on your face and making a good impression with each person you come across is just as important as doing what is required. You may be asked to pass out samples at a day pool or even serve specific drinks at a private event. Trade shows are a great way to promote liquor especially when a company comes out with a new product. Liquor promotions are simple and can be an extremely fun experience. Always use your best judgement while working these position.
What certifications may you need?
Unlike other promotional opportunities, while working with liquor you need a couple extra certifications. In most states you are required to obtain a health card and a tam card, also known as the Alcohol Awareness Card. Usually, there is a test that comes along with the certification in order to handle alcohol of any kind. It is important to research what your state requires and get those certifications before applying for a liquor promotions job. You can research online how to obtain these depending on your state requirements. Staying ahead of the game will impress your future employer. The more you know, the better chance you have at getting started and becoming a liquor promoter. Failing to obtain what is required could result in missing gigs.
How can you get hired in liquor promotions?
The freelance industry has become a huge market. If liquor promotions are your main focus it does require a certain type of person. Your future employer is going to want to make sure that you are responsible and the right fit for their company. From your appearance to your personality, it all factors into what type of job you will be hired for. Here are some tips in order to put your best foot forward into getting started in liquor promotions.
- Find an online job marketplace such as Castango.com that will connect you with future employers. Not only that, you will be able to show your virtual resume. You get to add a bio, industry experience, headshots, videos as well as statistics. Check it out, create your free Castango profile today and start searching for your ideal gigs.
- Keeping up to date headshots is absolutely vital. This will give your future employer a good feel for what you look like. Also, make sure to update all statistics, industry experience, and add a bio so your future employer knows a little about you.
- Even though you are working around liquor you must keep it professional. Understand the demographics of your audience or customers. Working under the influence is a big no, so keep that in mind as well.
- Don’t forget to look up your requirements in regards to certifications in order to serve liquor. Every state is different so doing your research is highly recommended.
- Understand what liquor promotions entail and what your job duties will be. Always ask your future employer questions to be prepared. Open communication with your future employer is important. Make sure you are getting paid for the time you are working and keep that conversation open. They may have specific requirements and tasks that they would like you to do.
Where to get started in liquor promotions?
There is a high demand for promoters, especially in the liquor industry. There are a plethora of places that need promoters like you.
- Trade shows are a huge market that need liquor promoters. For brand new companies or new flavors of liquor, trade shows are a great place for companies to get in front of big crowds or potential customers. Finding gigs in that market is more simple than you may think. Take control of your future as freelance talent.
- Bars could be looking for liquor promoters especially if they are having a special event. They may have a new liquor to offer and need promoters to help out the staff. If you are told ahead of time what type of alcohol you will be promoting research some fun facts to start up conversations with the customers.
- Private parties are a great way to get out there and start in liquor promotions. Your job may be to serve the party goers beverages or even offer samples of different types of wine, beer or hard alcohol.
- Events such as rodeos, concerts, sporting events and much more have liquor promoters. You could be standing behind a pop up bar serving beer or wine. Giving out samples of a new liquor is a popular position to have as well.
- When summer comes around liquor promoters are in full swing. Keep your eye out for pool parties and private events. Reaching out to future employers before the season hits will put yourself ahead of the game.
It could be overwhelming as a freelance artist or promoter especially if you are just starting out. Check out this interview that may give you some extra advice.
There are so many ways and places to get started in liquor promotions. Remember to understand what liquor promotions entail, what certifications you may need, and how to find work.
Castango is an online marketplace to connect you with jobs, and keep all of your information up to date. The freelance industry is booming right now in liquor promotions. Always stay on the ball, keep your resume up to date and keep it professional. Follow the tips and tricks in the above blog and you will be on your way to success getting started in liquor promotions.
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