How To Hire A Social Influencer For Your Campaign
Hiring a social influencer is a marketing approach to gain more traction and success for your campaign. Utilize social influencers to boost your campaign in an innovative way. As you research different marketing approaches to bring your company to life, consider running a campaign. What is a campaign and what ways can you use it for your company? What is the best approach to take in order to hire a social influencer for your campaign? Stay focused, organized and goal oriented when creating the right campaign for your business.
What is a campaign?
A campaign is a marketing strategy companies use in order to reach a specific goal that they have. Campaigns may be used for your business in order to:
- Introduce new products
- Generate more leads
- Promote your brand, product or service
- Raise awareness
- Gain customers trust
Building a campaign can be extremely beneficial for your company. Make sure you take time in order to plan ahead. There should be a step-by-step planning structure. Make sure to “define goals, define the target audience, assess the competition, review your budget, media used, develop an effective message and finally evaluate
the campaign’s results.” –BoomIdea Think completely outside the box when planning your campaign. Refrain from it being too in-your-face or gimmicky. You don’t have to run a campaign that is directed at your brand or product. Plan a campaign that will be appealing to a large group of people and think about giving them an incentive to build motivation. Giveaways and contests are a great way to keep a large audience engaged and excited to learn more about your company. Also, while creating your campaign keep in mind how it will be advertised. You will need a social influencer to help guide you through the creative process. Let go of the reigns and give your influencer more control over the creative process because they do know their audience the best and the most successful ways to engage with them.
What is a social influencer?
A social influencer is typically a millennial. They are savvy with the internet and know how to make the connection between your brand and a targeted audience. Social influencers can be bloggers, celebrities, industry experts, youtube users, enthusiasts etc. Typically they are social media icons who have a following and credibility with a specific niche. A social influencer targets businesses to collaborate with in order to build campaigns, raise brand awareness and generate new leads or sales by promoting a brand to their audience.
Social influencers have a systematic strategy that they use to make your campaign successful.
1. Create:
Using valuable content about your brand, product or service, influencers will share this information to social media outlets or their blog readers. This is the first process although it is one of the most important.
2. Post:
Social influencers will facilitate contests and giveaways. They will also begin to post product reviews, videos and even personal stories about your brand, service, or product. This will aide the process of gaining views from more sources and attracting people’s attention to your company.
3. Impact
In order to build awareness to your brand, product or service a social influencer will make an impact on their followers. They may use blogs, social media channels such as youtube or get out there and speak to people in person. Whatever approach is used make sure to communicate what is best for your company.
Tips to hire a social influencer:
When looking to hire a social influencer for your campaign you will want to focus on their expertise. Look at their following and their interests. If you want to build your brand and you focus on animals for example, you may want to look into activists in the animal field or average people who are just passionate about animals. They don’t always have to be famous to be a perfect fit for your company. Regular everyday people have reputable pull when it comes to their followers and targeted audience. Have faith and trust in the knowledge your social influencer has. There are going to be specific focal points to consider when hiring a social influencer:
- Match your brand with an influencer that is a proper pair with your brand’s mood, tone, style as well as mission.
- You are going to want a social influencer for your campaign that works hard to build trust with their followers. They may not have thousands but as long as they have followers that trust what they post your campaign is in good hands. High engagement is important as well. Keep an eye on how active your influencer is with their followers.
- Believe it or not, working with influencers who are not a part of your industry will help you gain new ideas and ways to promote to your brand. It gives another view and approach to how you want your campaign to be leveraged.
- Make sure your chosen influencer produces high quality content.
Where can you find social influencers? Once you have mapped out your campaign strategically, look at online web platforms that have a wide selection of talent. Castango is an innovative way connecting companies with talent of all aspects.
Castango.com makes it a simple and seamless process by providing each talents work history, biography and interests. This is not an agency, but more of a one stop shop hiring process.
All you have to do is post a job and before you know it you will have hungry social influencers applying for that position.
Put your trust in social influencers for your campaign. They know exactly what to do in order to reach your goal and execute it the most successful way possible. Market your brand with a campaign to generate leads, gain trust, promote new products etc. Remember to take an out of the box approach when creating your campaign. Now that you are aware of what a campaign is and how to hire social influencers you have the upper hand in taking your company to the next level. Plan ahead, concentrate on pointers given above when choosing how to take your business up a notch and don’t
forget to hire a social influencer for your campaign.
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