What Type of Talent Do I Need For My Project or Event?
Figuring out exactly what type of talent you need for your project or event can seem overwhelming. In this blog, we are going to break it down for you to better find what you need. Whether you are boosting your company with a Spokesmodel or hiring a Singer to entertain at your event, it is helpful to understand exactly what type of talent you will need to set you apart. You may be wondering what lingo is used for the different types of talent and what type of skills to search for. You can always revisit this blog if you find yourself stuck or check out How It Works for companies. Let’s get straight to business!
Trade Shows and Live Events
If you are a company seeking more exposure, setting up a booth at a trade show or a live event can make your brand more known. Spokesmodels: Spokesmodels can be the face of your brand! Many examples for beauty products are spokesmodels such as Katy Perry for Covergirl or Kate Hudson for Almay. A spokesmodel puts a face to your brand and shows your specified audience what image you encompass. A spokesmodel advertises and promotes your brand to raise brand awareness and grab your audience’s attention. Another great example is Demi Lovato promoting Fabletics. Spokesmodels are perfect to represent your brand at trade shows and events to bring your product or service to life.
Brand Ambassadors: Brand Ambassadors can help you tremendously at trade shows and live events. Not only are they a fresh face for your brand, they are also the voice. At a trade show you can hire a Brand Ambassador to speak to your audience about your brand and capture lead generations. One example could be a Sony booth set up at a trade show with Brand Ambassadors answering questions and gathering leads to follow up with. Another example are the Red Bull street teams who stop at college campuses passing out flyers and drinks! Whatever you’d like your brand to encompass a Brand Ambassador or Spokesmodel will make your company more known!
Presenters: A Presenter is someone who accompanies your brand at a live event and speaks to an audience for a specific amount of time to give them more knowledge about your company and what you stand for. You may hire a presenter to speak at an event and raise awareness for your brand or company. You may want them to demonstrate your product or go into further detail regarding your product or service.
Promotional Model: A Promotional Model is someone who is trained to promote your product and would be willing to pass out t-shirts or stickers while grabbing the audience’s attention. Their job is to show the audience your product and allow them to sample your brand. Many liquor companies, such as Tito’s Vodka, use promotional models to spread the word and pass out drinks or swag so potential customers will remember their product and have a great experience.
TV and Film
If you have an upcoming production like a commercial for your company, a short film or a video for your new musical act there are talent with specific skills that can help you achieve your creative goals. Actors, dancers voice over artists or even comedians can be utilized to make your production a success.
Voice Over Artist: A commercial is a great way to advertise your product and the type of talent you may look for is a voice over artist. Someone who has vocal training and can articulate your product or service is ideal . Not only do they need to encompass acting experience it is important to make sure they have sounds great. It is very different from a live performer.
Actors: As a film producer,casting director, you are going to want to seek actors with a specific amount of experience. Hosting cattle calls may be a great way to find this, but through Castango.com we give you the ability to search and pick out actors by viewing their profiles and being able to watch video reels. Instead of wasting time calling on agencies to let them decide who will suit specific roles, search ahead of time and personally pick out people you want to work with. Through our web platform you can review video reels, photos as well as ratings and reviews of the talent you find. You can also specify statistics such as hair color, eye color, height and work experience helping you make a better informed decision. It is all at your fingertips, saving you time and money!
Digital and Print Campaigns
Print and digital campaigns give your audience a visual aide in choosing to either buy your product or learn more about your company. This could be through a portfolio, online or in a magazine.
Models: This encompasses models and talent that have experience in modeling such as high fashion. Examples of Print Campaign Models are high fashion models like Kendall Jenner for Vogue. You could use chosen models through Castango to put that finishing touch on your lookbook for if you have a new clothing brand and need to update your range of models. You may also have an editorial campaign and specific budget to hire models. With Castango you set the rate.
Digital Campaigns: Millennials are your answer when it comes to Digital Campaigning. Let’s say you have a fitness clothing line, you may want a fitness model or influencer to promote your brand on social media such as Instagram or Facebook. Your goal in using Digital campaigning could be to capture new customers or direct them to your website to buy your product. Millennials have a good view on specifics that are important for social media such as what hashtags to use and what keywords to say to capture more of an audience. Look for influencers and instagram models in the shills area of talent’s profiles through Castango.com. Castango’s web platform will help tremendously you while choosing the perfect Digital Campaign model.
In any event talent is a must! Whether you are hosting a company party or putting on a fundraiser to raise money for a good cause, talent can really bring the wow factor that will leave your guests with something to talk about!
Singers: Singers are always a great way to kick off an event or keep it from leaving the room quiet. You can have them perform the national anthem or sing something soft in the background while people enjoy some food or sipping a cocktail. Looking for a singer through Castango is simple! Make sure to read through their skills and look at their photos to assure you that they have the experience you are searching for.
Gogo Dancers: A go go dancer is great for a night time party that requires live entertainment or kicks off a new product your company is launching. To keep the parties energy high, hire a gogo dancer to keep the party going. Most of the time gogo dancers have had a good amount of experience at events and nightlife surroundings. They will work with any theme or style your event entails.
Specialty Performers: This type of talent can range from aerial acrobatics to flame throwers, magicians, and impersonators. Who you hire all depends on what type of party or event you are throwing. Specialty performers can most definitely leave your guests impressed if you are going for the wow factor! Give your audience an event they will never forget by utilizing specialty performers.
Now that you have more of an in depth description of some of the the variety of talent that can be hired, you can be more confident when posting a job and accepting applications.
If you ever have to question make sure to revisit this blog and check out How It Works for companies. Castango.com is here to help create a bigger impact for your projects and events. Finding the best talent and information is all at your fingertips! Now all you need to do is post a job and get to get started!
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