The trade show industry is booming now more than ever. Not only are trade shows an efficient way to generate more leads, your service or product is brought to life giving your audience a visual to remember. Even though trade shows are a big investment for companies, at the end of the long days you will realize how effective they can be. Generating more leads at a trade show is one of the main reasons companies do this. If you are struggling to get your product or service seen by thousands of people trade shows are your answer. It is important to recognize the history of trade shows and what is going to make your booth stand out. Learn how to modernize your trade show experience, find the right talent in order to generate leads efficiently and leave your audience raving about your booth.

History of Trade Shows

Trade shows were also known as trade fairs back in the ancient bazaars of the middle east. That is where the roots of the exhibit industry was traced back to according to trade show expert Robert B. Konikow in his well known book, Exhibit Design. People from all around began showcasing their wares in public places in hopes to talk with potential buyers and give reasons why their offerings were better than any of the other ones displayed. At one time, exhibiting of their creations was the only real way to market or even sell goods. Many families relied on these exhibits to take care of the wellbeing of their families. In Europe and North America during the 1700’s, the act of exhibiting became more prevalent. Trading and selling goods has evolved tremendously as more companies construct technology that is far advanced as well as creative services and products. The overall history of trade shows are fascinating and demonstrates a dramatic progression. Trade shows now range from street fairs to million dollar shows in extravagant exhibition halls. Til this day, they serve as a successful way to showcase your company and generate more leads for potential buyers. The competition has become more challenging with the intention to make each booth stand apart from the rest. How can you set yours apart? Let’s talk about how to modernize your trade show experience in order to generate more leads and achieve your goals for a successful event.

Avoid an Empty Booth: Modernize Your Trade Show Experience

Considering the fast paced ever changing industry, the act of modernizing your experience is essential. Promote your business and generate buzz at trade shows by 

figuring out exactly how to create an experience as well as represent your company the modern way.

• Utilize Social Media

Social media has become a great way to promote your company. Web platforms such as Instagram, Facebook and Twitter are taking the 21st century by storm. Instagram is a great way to obtain followers and keep your audience intrigued with your company’s journey. Facebook is another lucrative way to gain followers, redirect your audience to your online website and post your upcoming shows in specified groups. This will better direct your company to a specific audience. Twitter can become handy when traveling or on the go in need of updating your audience on new products or services you may have. As your company evolves, start your search for what is trending in the world and implicate that in your approach. Times have changed and trade shows are not the same as they were years ago. Doing your research, utilizing social media, and creating a memorable experience for your audience are huge factors in generating leads and building your business in a more modern way.

• What Is Trending

Begin by researching what is trending on the internet and in the world. Potential customers will respond to whatever is most popular or “trending.” Understanding what is intriguing to your audience can lead to more leads generated at a trade show. Incorporating what is trending into your plan will be beneficial to your success. Take into consideration that the booths around yours will also plan ahead and have a goal to stand out so take the planning process seriously. Execute a unique idea and strategy that will resonate with your audience to help optimize your trade show experience.

Make Your Company Come To Life

When focusing on creating an exceptional experience to attract an audience to your 

booth, consider hiring live talent to bring your company to life. Freelance spokesmodels, promotional models, booth brains or hosts can really assist you and 

take your booth to a whole new level. You may be wondering how to find talent to help you execute your plan and generate more leads. Finding online web platforms 

such as Castango.com allow you to browse through the exact talent remotely while you are on the go traveling. You can hire talent on-line direct, based on industry, experience and view current photos to help make the best decision. This is an important aspect because hiring the right person to represent your brand can make or break the experience. Hiring the right talent will benefit the overall experience at your booth.

Once you have an appealing booth, attendees will follow.

• Taking your time planning the design of your booth and hiring the right team to help you execute your vision is essential. Technology is a great way to integrate your product or service with the world that we currently live in. A great approach is to have an interactive way for your audience to engage in your booth. Create a contest to your audience take a photo and post it on Instagram or Facebook with a hashtag of your company name. This approach will produce a following online and may attract more attendees to your booth. Establishing an experience to remember for your audience with these tips will aid the success of your company and end in generating more leads.

From ancient times of the middle east to the fast paced industry of the 2000’s, trade shows have advanced tremendously and their buzz is not dying down anytime soon. Due to how efficient trade shows are for companies your goal to generate more leads will be met. As long as you take into consideration modernizing your booth, utilizing social media and hiring live talent to accompany you there will be satisfied with the outcome. Even though trade shows are a big investment for companies, once you compute any sales or leads generated at the end of the show, you will see how efficient trade shows truly are. Let your booth be one of the most memorable 

experiences by hiring talent at Castango and generate more leads at your next big trade show.