7 Ways To Generate Influencer Content For Your Online Business
As we all know, influencer marketing is a powerful way to market your brand and products or services.
Targeting the right influencers can help your business expand its reach and engage with a large new community of your potential customers.
After learning how to hire a social influencer for your campaign in our previous blog, the next step is to create influencer campaigns and collaborations.
Here are 7 ways to generate great content with your ideal influencers.
1. Sponsorships
This is the most common method to associate your business with the influencers. New regulations require influencers to specify or tag the posts with the word “sponsored” if the content is a form of paid partnership. Everybody nowadays wants to avoid as many advertisements as possible, but luckily, influencers have a network of loyal followers who love to be supportive and engage actively even knowing the content is sponsored.
Here, you will give the influencers, video bloggers, promotional models, or product models creative control and request them to include your products or brand in their content. They might style an outfit with your item or mention your service in a monthly “Favourites Video”, trying to make a “hard” Ad look more subtle and spontaneous.
2. Reviews
For online businesses, getting positive reviews is crucial. Most online shoppers and users check out reviews before making a purchase decision. Having an influencer to review your products and services is a brilliant way to lead customers to your website, and eventually, take an action.
Companies usually design or package their new products with a PR amenity touch and mail them directly to the influencers’ homes or offices. Then the influencers will film an “Unboxing Video” and review the items while they give them a try, which excites and intrigues audience that are watching. Finally, a certain amount of viewers that believes in the KOL’s taste will actively search for the product and convert into a buyer.
3. Events Or Special Trips
If it’s too expensive to invite an A-list celebrity, why not invite influencers to your next event?
Every year, fashion weeks across the world include influencers to help promote designers’ runway shows and new collections. When they get to experience what normal people don’t get to experience, the influencers can have more opportunities and ideas to create amazing content before, during, and after each successful event.
The number of an influencer’s followers will likely to increase, which means, you will get more potential consumers. If you are having a product launch or showcase, consider inviting influencers from the relevant industry. To plan an impactful event for influencers, it’s always a thoughtful idea to pick a special destination and photographable venue.
4. Contests And Giveaways
Contests and giveaways are popular on social media which make the influencers look good in the process. Usually, they ask followers to comment, mention their friends, or repost. Whoever’s comment has most likes gets to win free gifts. Some influencers take it even more “serious”. They would publish a “quiz of love” where followers are tested. The testing items are all about small details in their recent posts or blogs, enforcing followers to keep a close eye on their content on a daily basis.
5. Collaborations
Seeking creative influencers that are dreaming to launch their own product line or services is not hard. Collaborations are interesting and fun because it let you work closely with the influencers. It’s a great way for your business to innovate in another new direction, build more good reputation, and increase your sales at the same time.
6. Guest Posts
From guest blog posts, social posts, to guest podcasts, guest content takes many forms. A popular practice is a “social media takeover”. This is where the affiliated influencer run some of your official social media channels, (like Snapchat, Instagram story or Facebook live) for a day or through an event.
7. Paid Shoutouts
Paid shoutouts often take place in an influential page where the account manager uses or features user-generated content. In this case, you will need to provide the full content you desire to advertise.
On Castango, it’s easy for you to search and hire a right representative for your brand. From fashion, technology, and finance, to fitness, health and travel, you can find the influencers in your
specific industry simply by searching the industry expertise.
Post a job on Castango today and start creating some fabulous influencer content for your online business!
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