It all started back in the 1930’s where car companies such as Cadillac and Rolls-Royce hired female models to promote their shiny cars. What better way to show off cars and be intrigued by a woman who is educated with cars as well. The President of Production Plus, Margery Krevsky, was the leader of change to the way trade show models were utilized in the auto show industry. “What was once the standard of having beautiful female model silently draped across—or placed near—the latest 

automobile modelquickly evolved to trade show Product Specialists—attractive, educated men and women who could speak to the features and benefits of the brand.” –Margery Krevsky 

That was their goal. Time passed by and companies started thinking if women made cars look good maybe they could make other products look good too, thus creating the term “Booth Babes”.  Women began to be hired to wear provocative clothing to sell products and services. However, that theory proved to be all wrong. Booth babes have been controversial and slandered for some time now. What made these women attractive was their knowledge about the product at hand not just their good looks. By pigeonholing these women the industry paid the price, by lack of respect and lack of results. The truth is that trade show models have evolved and are more keen to to being considered “Booth Brains”.