For every product sampling strategy comes a goal: to attract possible future consumers and for your audience to want to buy your product. Their experience will help you reach your goal! There are many ways to bring your product to light while generating new leads.

• For Trade Shows: If you are wanting to sample your product in front of thousands of people, renting a booth at a trade show is a great event. The main focus is on HOW your booth and product will stand apart from the others. Attending a trade show, if you have not, will give you a great insight as to what type of booths attract you and what you want to implement into your own. Start by modernizing your trade show experience. If you are creative and think outside the box while providing samples for your new product, like a protein shake, for example, give your booth more than just a tray and sample cups. Hire live talent such as promotional models, brand ambassadors, or product specialists. If you are not sure about the difference between what each type of talent means, check out this descriptive blog. This strategy will give your audience a more personal experience and aide you as you are on a mission speaking to potential new customers.
• For Private Events: While hosting a private event to launch a new product to be sampled, creating an exciting and fun-filled atmosphere is your key to an effective strategy. Hire talents such as singers, dancers, hosts, promotional models or brand ambassadors, in return, this will give you the opportunity to mingle while your future customers are enjoying entertainment. While marketing and sampling, thinking outside the box is ideal. A great strategy to keep in mind is experiential marketing. This sampling strategy will form a memorable emotional connection between the brand and the consumer. Spend time talking about how you came up with the product or even how you became an entrepreneur. This strategy is extremely effective and with the help of live talent, it will give you the time to speak to potential customers for a longer period of time.
• For Charity Events: Charity events are a great way to get your product out there. It also gives your brand a positive emotional outlook to your audience, showing them that you care about others and give your time to make people smile. If you are attending a charity event, speak with the event coordinator and if you can set up a table, use captivating brand images and samples of your product. This will bring the consumers to you without having to push your product. Get involved and become a part of the charity. Give away free samples, hold a raffle, hire a promotional model to speak to potential customers and bring attention to your booth. Make sure you have catalogs, menus or business cards depending on your product. There are plenty of charity events that you can research in order to make a bold, effective strategy for your targeted audience to sample your product. There are charities such as Goodie Two Shoes or even Three Square that are great charities to look into that hold events.
• For Outdoor Markets: If you have ever attended an outdoor market or flea market, these are great events to attend in order to bring your product to the eyes of consumers. There are flea markets for everything from clothing and jewelry to food and everything in between. If you have a new line of clothing, for example, hire a promotional model to wear your new clothing and have something that your future customers can sample. If you have hates etc, make sure to bring a mirror so your audience can see the product on them. Bringing things to make it more convenient and enjoyable for your audience is one of the most effective product sampling strategies. The product may sell itself but make sure that you are always thinking outside the box. Get creative, create an experience for your future consumers. Giving away swag bags or memorabilia is extremely effective. This strategy will allow your guests to take a little piece of your product or brand back home with them so they don’t forget.