As a business owner, you are always going to have an ambition for taking your business to new heights. Producing E-Learning Videos for your future customers to see will give your company a visual representation of your product. As time 

progresses within the digital world, new marketing techniques have transpired. Firstly, know what an e-learning video is and figure out how it can best be applied to your product or service. Technique and strategy will be your lifeline when releasing your e-learning video. Make sure to figure out your targeted audience, who to have featured in your e-learning video and where to hire the best live talent for optimal success and conversion rates. This process is extremely creative based. You will see how your companies analytics will jump and what your company can become after producing a successful e-learning video.

What is an e-learning video:

An e-learning video is used by companies in order to teach or inform their targeted audience about their product or service. It also aims to show the importance of your product or service and how it can be useful in others lives. The e-learning industry is not new, but as new marketing techniques have evolved e-learning videos are no longer a trend, they are an asset. There are great ways to implement an e-learning video in order to fulfill your purpose.

• “Ever since Don Taylor’s first Global Sentiment Survey in 2014, video has ranked high among learning professionals across the globe. Video is no longer an up-and-coming trend.” –ELearningIndustry

E-learning videos provide a plethora of information is a short period of time, help connect with consumers utilizing a non-aggressive sales approach, evoke emotion so your targeted audience feels educated rather than pushed to buy something or sign up for your service. The e-learning marketing approach can bring value to your brand as well as to harness in your audience to get a better grasp on the message you are aiming to get across to your audience. The best way to begin producing a successful e-learning video is to create a storyboard. What are you teaching your audience and how can you tie in the importance of your product or service at the same time? Writing out scene by scene will give you a better perspective on what the final product will look like. As studies have shown, 6 minutes is the typical length for an instructional video. After 6 minutes your audience attention span drops drastically. Remember to evoke emotion, keep it short, informative and concise. The quality of your e-learning video is essential. It is of more value to have the best live talent, videography, content, and audio rather than producing a lengthy video crammed with too much information without a professional approach. Booking live talent is more simple than ever. The real question is how to reach your targeted audience and create successful results. 

How to reach your targeted audience:

Depending on your product or service, after you have produced a good quality e-learning video, what is your next step in order to reach your targeted audience? Social media is a phenomenal way to reach the market that your brand falls into. If you have created a new invention for summer water sports, for example, reaching an audience who are adventurous, love to travel, experience new and exciting things and love summer activities would be your targeted audience. 

• You can do this by using Instagram and taking advantage of the hashtags. This will give your future clients a clear statement as to what your brand represents. 
• Facebook is a great way to get your brand seen and e-learning video out there. Post them to your business page or even find groups that will allow you to post informative information to generate new leads. Social media is a great approach in order to introduce your work to your targeted audience. Always keep in mind what type of demographic your brand is leaning towards. In order for your e-learning video to be successful, it must reach the right people. 
• If you have a more corporate business style brand, posting a short video to LinkedIn would be extremely beneficial to your growth. 
• Add your new e-learning video into monthly newsletters. If you are taking an email marketing approach, attach an e-learning video to your monthly newsletter that goes out to your clients via email. Studies have proven that people are more apt to watch a video rather than reading a long article. This generation is more visual. Visual techniques keep their attention longer than reading does.
• Make your e-learning video an exciting new addition to your company. Get creative with this process. Give your employees something to look forward to by giving them a sneak peek, whether its a short teaser video or simply counting down the days before your video is released. This will build suspense and keep your audience interested in what you have to offer.
• Utilize live talent in your e-learning videos. This is crucial when evoking emotion and getting the attention of your audience. Putting a face to your brand is essential for your audience to be able to connect with the message you are demonstrating. 

Where to hire live talent:

If you are on the hunt to hire actors for your e-learning video, check out online job marketplaces to post your job and start getting applications. Castango.com is targeted towards companies to make hiring live talent a simple and enjoyable process. 

Hiring talent as a company through Castango is simple and gives you the ability to pick the perfect fit for your e-learning video. You are able to browse through hundreds of reputable talent as well as have talent apply directly to your job ad. This will not only save you money but save you time as well. 

Hire experienced actors for your e-learning video today with Castango. 

Producing a successful e-learning video to boost your companies brand is a fun and creative process. This marketing technique has shown exceptional results as long as you follow the simple tips and tricks above. Now are know what an e-learning video is, where to launch it in order to achieve your goal generating new leads or

educating your targeted audience, and finding where to hire the best live talent for your e-learning video. or service. Technique and strategy will be your lifeline when releasing your e-learning video. Take your brand up a notch and start planning to produce a successful e-learning video today.