As 2019 comes to an end, the trade show industry is kicking off a new year of exhibitors, attendees, and trade show talent to assist the exhibitor booths. Gone are the days of scantily clad women promoting products or services, starting off with the world-renowned CES trade show held in Las Vegas, Nevada. Trade show talent is a successful marketing technique for companies like yours to utilize in order to put a face to your brand. Creating a trade show booth that attracts an audience in order to generate new leads or clients is the goal, but doing it in a distasteful way has officially been banned. There are now new rules, regulations, and even dress codes for CES talent. 

What is CES:

The biggest show in technology, the Consumer Electronics Show also known as CES, is  January 7-10 2020 at the Las Vegas Convention Center. There is an estimation of 4,500 exhibitors and over 170,000 attendees coming from 160 countries attending. This trade show is one of the biggest displays of the future of technology. If you are either attending this show or will be an exhibitor, you will have the ability to see the latest and greatest futuristic technology that is to come. CES has come a long way in the trade show industry and takes pride in its production. Making attendees feel as comfortable as possible and enjoy this once in a lifetime experience is what has brought thousands of people back year after year to be a part of the excitement. What type of atmosphere should an Electronics trade show provide to their attendees? Trade show talent will attract attendees to your booth and assist you in many ways such as generating leads and giving you the time to speak to potential clients while the audience is being informed about your product or service. There have been many changes made this year, from dress code to attractions. CES is cracking down on the distractions that are only hired to be “provocative” or “racy” in order to attract a crowd to their booths. 

New Dress Codes and New Regulations:

The history of booth babes goes all the way back to the 1930s when women were hired to attract attention in the car trade show industry to model for a more distracting demeanor. Hiring trade show talent such as promotional models, spokesmodels, booth hosts, lead generators, brand ambassadors and product specialists is a marketing technique that has been proven to be extremely effective. Over the years, exhibitors have taken it much too far. 

“Clothing that reveals an excess of bare skin, or body-conforming clothing that hugs genitalia must not be worn,” the Consumer Technology Association.

Even though the Consumer Technology Association has made these rules very clear in the past, exhibitors attempted to find their way around them. From unprofessional gogo dancers to revealing specialty acts, companies tried any way possible to bend the regulations and give the audience something to talk about. Now, there are no exceptions.

“CTA is committed to evolving and continuing to create an experience at CES that is inclusive and welcoming for everyone,” said Karen Chupka, the CTA executive VP who runs the show. “We worked with a number of external advisers and partners to update and improve our existing CES policies.” 

As Karen Chupka proceeds, she jumped on the “booth babe” terminology continuing to express her thoughts on the dress code violations.

“…the term “booth babes” was unfair because they are people who are working hard to represent a company or brand. However, Chupka did say that articles of clothing such as bikini tops wouldn’t be appropriate at the office and therefore aren’t appropriate for the show floor.” -FastCompany

The future of trade show talent at CES is here, providing the attendees as well as exhibitors a more professional experience. Get creative with the ways you can make your booth stand out without adding a promiscuous aspect to your companies display. 

Castango, the number one marketplace for talent to hire for trade shows and much more. Castango is a firm believer in Booth Brains over Booth Babes. The team works hard to provide the most professional talent possible for trade show seasons. Hiring trade show talent through Castango gives you, as a company, the ability to:

• Search through thousands of talent profiles.
• Post a job and have trade show talent come to you and submit for the gig.
• Connect direct with trade show talent on demand.
• Have the ability to see their skills, work history, statistics, ratings, video reels, headshots and much more.
• Rate your talent after the job is completed and leave comments about their performance.
• Avoid high agency fees when it comes to paying the talent by utilizing Castango’s safe payment gateway. 

Transforming your booth into an attraction with qualified trade show talent will impress future clients. This, in turn, will bring much more success in generating clientele. From professional dress codes to better approaches, the CTA is transforming this year’s CES experience as well as the atmosphere entirely. Castango takes pride in our companies and only provide the best. Search, hire and pay talent, eliminating the middleman and increase more business opportunities this trade show season! Learn more and start planning 2020s trade show experiences. Booth brains are back, add a professional face to your brand and hire trade show talent to assist you in marketing your product or service through Castango!